In the third episode of the video series ‘How to Make Conventional Agriculture More Sustainable’, host Ank van der Meulen sits down with Marine Lair, Director of Marketing at Van Iperen International. Together, they go through the company’s initiatives to balance sustainability with productivity, showcasing low-carbon-footprint fertilizers and organic biostimulants for growers and innovative strategies to implement in agriculture.
The Green Switch Journey: A Roadmap to Sustainability
At the heart of Van Iperen International’s sustainability efforts is the Green Switch Journey, our comprehensive roadmap for reducing agriculture’s environmental impact. Marine explains how this initiative integrates two essential pillars:
- GreenSwitch® Fertilizers: Circular fertilizers like GreenSwitch® Nitrate and GreenSwitch® Potassium are designed to reduce the carbon footprint of conventional farming without altering existing practices.
- Plants for Plants® Biostimulants: These 100% plant-based biostimulants enhance Nutrient and Water Use Efficiency (NUE and WUE), empowering crops to thrive with fewer resources.
“Making agriculture more sustainable is not a revolution—it’s an evolution,” Marine emphasizes, highlighting that Van Iperen’s solutions enable an easy adoption process for growers.
Promoting Awareness and Preventing Greenwashing
Transparency is a cornerstone of Van Iperen International’s approach. Marine outlines our commitment to clear and honest communication:
- Certified Data: The company relies on Life Cycle Assessments (LCAs) to measure and verify the environmental impact of their products.
- CE Certification: All Van Iperen products meet reliable European certification standards.
By backing our sustainability claims with certified data, Van Iperen ensures growers and the public can trust efforts to improve agricultural practices.
Leading the Industry Towards the Green Switch
Beyond offering innovative products, Van Iperen is taking further steps to align with broader sustainability goals. Marine highlights the implementation of the Corporate Sustainability Reporting Directive (CSRD), a European framework designed to promote transparency and accountability in sustainability practices.
A Grower’s Perspective: Driving Change in the Industry
Wouter Duijvesteijn, co-owner of Beyond Chrysant and a featured guest in Episode 2, raises a key question: “How can Van Iperen help not only innovative growers but the entire sector adopt sustainable practices to ensure industry-wide improvement?”
Van Iperen addresses this by offering solutions like GreenSwitch® circular fertilizers, produced with reduced carbon footprints without requiring major changes to farming methods. Additionally, organic biostimulants Plants for Plants® set a new standard as a Proactive Crop Management Tool (PCM) for sustainable crop management.
Ready for the Next Steps?
By combining transparency, innovation, and sustainability, Van Iperen International is paving the way for a more sustainable agricultural industry. Curious to learn more about how our solutions can enhance productivity while minimizing environmental impact? Don’t miss the previous episodes—watch now and explore how Van Iperen’s initiatives are making conventional agriculture more sustainable!