This holiday season, we’re celebrating not just the end of another year but the progress we’ve made on our Green Switch Journey over the past months to make conventional agriculture more sustainable.
At Van Iperen International, 2024 has been a year of innovation and dedication. From launching GreenSwitch® SOP and advancing developments on GreenSwitch® Nitrate to expanding the reach of Plants for Plants®, we remain committed to supporting growers with sustainable solutions that help reduce environmental impact while enhancing crop productivity.
But our efforts this year didn’t stop at products; we’ve taken additional steps within our organization to implement the Green Switch Journey at every level. Across all departments, our team members work daily to develop and implement concrete actions with a sustainable approach, including initiatives like the Corporate Sustainability Reporting Directive (CSRD).
This holiday season, we’re spotlighting these individual contributions in our new campaign, “How Do We Make the Green Switch?”. Through this campaign, we’re showcasing how each team is making a unique impact in their role.
Supply Chain department
Representing Supply Chain Specialists, Vaihere Fareura from Operations opens our campaign by introducing the central question that unites our efforts. This question invites each of us to consider how we contribute to a more sustainable future.
Innovations department
Thanks to the efforts of our Innovations department in developing new solutions, our Sales Managers, represented by George Laftsis, can support growers in reducing their carbon emissions. By offering circular fertilizers, such as GreenSwitch® SOP or GreenSwitch® Original, we offer an efficient alternative to conventional fertilizers.
Product Development and Agronomy department
Smart management of sources is a core element of sustainability, and Laurent Aubertin‘s work, as part of the Agronomy department, enables growers to use water and nutrients more efficiently while optimizing their crops. This effort directly supports growers’ goals while preserving vital resources.
Sales department
Our Sales Manager in Thailand, Jittraya Jarujit, is the perfect example of how all our Sales Managers worldwide collaborate closely with distributors to provide them with effective products. Her efforts align to offer an efficient range of fertilizers and biostimulants to overcome growers’ needs locally while improving crop resilience and maximizing yield.
Production department
Packaging is another important focus in our Green Switch Journey. And Jan de Gelder, Production Manager, and his team are dedicated to implementing recycled materials in our packaging, helping reduce waste and further supporting our commitment to environmentally responsible practices.
Regulatory department
Ensuring compliance with the latest regulations and sustainability standards is not an easy task… To assist with these essential tasks, we have our Regulatory department! Within this team, Samar Al Majidi’s work with the Corporate Sustainability Reporting Directive (CSRD) helps Van Iperen International remain accountable, transparent, and aligned with international sustainability frameworks.
Marketing department
In Marketing, all efforts focus on small gestures with a big impact: Reducing paper waste by developing digital resources for clients. The Marketing team, represented by Juan Migliora, Graphic Designer, supports the Green Switch Journey by helping our partners adopt more sustainable practices through digital tools and recycled materials.
And you? How will you make the Green Switch in 2025?
Looking ahead to 2025, Bita Mosselman-Davijani, one of our Supply Chain Specialists, challenges everyone to think of new initiatives to make the Green Switch in the coming year.
Each of these contributions reflects our ongoing commitment to innovation and environmental care, all as part of our larger strategy, the Green Switch Journey.
As we embark on the next chapter of the Green Switch Journey in 2025, we are excited to expand our high-quality product offerings and take further sustainable steps. Together with our team and partners, we are working to make conventional agriculture more sustainable—one step at a time.
On behalf of the Van Iperen International family, we wish you a joyful holiday season and a New Year filled with opportunities to make a positive impact. Let’s make the Green Switch!